Why Salesforce Remains the #1 CRM Platform with Many Companies Offering Add-on Services
Companies have been keeping track of client information for decades. Back in the day, companies had to use pen and paper to organize relevant data in ledgers and the like. The goal has always been to find patterns in the types of buyers, suppliers, and service users with whom your company interacts. These patterns have helped organizations target certain demographics for decades, unlocking strategies that could make their businesses flourish, and then altering their practices accordingly.
Customer relationship management (CRM) software is the Rolodex of the 21st century. All of the information you have on your clients is in one organized place, but you can look through it without getting ink stains and paper cuts. Broadly, CRM is any practice, technology, or strategy designed to help bu...