Sunday, November 28

Tips and Tricks for Creating a Competitive Digital Brand

Every startup requires much time and effort from the right people to gain a significant market share in any industry. The online world is currently home to over 4 billion internet users, and about 92 percent use mobile devices. On a daily basis, this amounts to 95 million posts created on Instagram, half a billion tweets, and over 72,000 watch hours on YouTube. Now more than ever, brands seeking success in today’s highly competitive digital world need to do more to reach potential customers. Here are some tips and tricks to help you build a successful digital brand.

Research the market thoroughly.

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Knowing the ins and outs of your market is essential. It helps to conduct market research before starting a new project or any business endeavor. There are several benefits digital brands can enjoy from researching the market. It helps to identify a business’s target audience. You can then rely on these search results to reach the specified audience.

Another way researching the market can help ensure digital success is niche creating. A niche is an ideal position a business can occupy in a particular marketplace. It involves assessing your current strength and comparing it with the potential opportunities in the industry. This exercise is a great way to determine internal factors you can use for your growth goals and the external threats to avoid.

You can also check online for a free SWOT analysis template or enlist a consultant to create a tailored SWOT matrix. SWOT is an acronym for strength, weakness, opportunities, and threats. The SWOT framework is a basic business tool trusted by many stakeholders in the business world. It can be the best way for a successful digital brand to chart its path in a competitive market.

Always be on-brand.

A brand is how your business can stand out. And if you haven’t begun streamlining your digital brand, you’re not too late. Check out these digital brand guidelines to ensure your brand identity is in its proper form. When concerning digital branding, business owners are often quick to talk about font, icon, and other brand materials for visual identity. While all these brand assets are essential, businesses need way more than that to excel. The next steps involve carving a brand mission statement that can guide the utilization of the assets to ensure brand value.

Check how Starbucks incorporates its logo into almost everything from packaging coffee cups to the illustrations and visuals for its social media platforms. Another stellar example to consider is Coca-Cola and its use of brand message techniques to improve brand value. After several decades in business, Coca-Cola’s brand voice is almost synonymous with their customers’ happiness in consuming coke.

Be platform-specific.

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Being successful in the field of digital marketing doesn’t only require creating accounts on all digital platforms. Often, that’s the mistake many businesses make. They end up spreading the same content across all these platforms. All digital platforms are created with specific objectives in mind. Instagram is a fun creator’s world, while Linkedin works more for managing work relations. This isn’t to say some platforms aren’t good for marketing. But an effective strategy to leverage them individually is a much better approach than throwing the same content across the board.

Keep up with the trends.

Trends make the digital world tick. Skype was once the go-to for video conferencing. Today, it’s as if you can’t hold a business meeting without someone asking for a Zoom link. Successful digital brands don’t latch on to templates religiously. They painstakingly test out new tools and resources to ensure optimum return on investments (ROI). Companies that become early adopters of a trend can quickly rise to a position where any new entering competition makes the early adopter more prominent. Keeping up with the trends can be a sure way to enjoy consistent levels of success as a digital brand.